ITV AMERICA PARTNERS WITH GANDER GROUP FOR EXCLUSIVE LICENSING AGREEMENT ON HELL’S KITCHEN-BRANDED KITCHENWARE PRODUCTS
ITV America has partnered with Gander Group, one of the casino industry’s leading manufacturers and distributors of consumer products and national brands, to launch Hell’s Kitchen-branded kitchenware products into the American and Canadian casino marketplace.
The diverse products that Gander Group has developed cover a wide range of product channels including, but not limited to, Hell’s Kitchen-branded cookware, bakeware, BBQ, cutlery, kitchen textiles, stoneware, tools, gadgets, and small appliances.
David Christopher, ITV Commercial and Digital Director, explains, “ITV looked at this sector long and hard, leading us to appoint Gander Group. Gander Group’s manufacturing and retail packaging expertise, along with their casino and retail marketing innovations, have made them the leader in product delivery. Based on their passion, energy, and the excellent quality of merchandise they create, we feel Gander Group is the ideal partner to create a great HK experience to guests of casinos across North America.”
Gander Group CEO and Founder Josh Blake adds, “Obviously, as the most-watched food-related reality TV series in history, Hell’s Kitchen represents one of the most powerful and recognized brands in America. Gander Group is excited for the opportunity this allows us to further supply our casinos with a collection of the highest quality and popular products consumers desire.”
Beyond the millions of viewers that tune into Hell’s Kitchen on FOX, there are an additional 3 million Face-book followers and 70,000+ paid Hell’s Kitchen YouTube Channel subscribers that follow the show, the chefs and a multitude of ‘how to’ cooking tips.
Hell’s Kitchen is produced by ITV Entertainment in association with A. Smith & Co. Productions, Inc. Arthur Smith, Kent Weed, Gordon Ramsay, Kenny Rosen and David Eilenberg serve as executive producers.
Gander Group plans to ship initial Hell’s Kitchen products in March of 2018.
About ITV America
ITV America, ITV’s US group of businesses, is the largest independent producer of non-scripted content in the US, producing more than 100 programs, totaling over 800 hours of content, in partnership with more than 40 networks. Hit series include Hell’s Kitchen and American Grit with John Cena (FOX); Fixer Upper (HGTV); Killing Fields (Discovery); The First 48 (A&E); Tiny House Nation (FYI); The Real Housewives of New Jer-sey (Bravo); Duck Dynasty (A&E); Pawn Stars, Alone and Forged in Fire (History); Cake Boss (TLC); Marriage Boot Camp (WE tv); and the new Queer Eye (Netflix). Companies under the ITV America banner include ITV Entertainment, Leftfield Pictures, Loud TV, Outpost Entertainment, Sirens Media, Gurney Productions, High Noon Entertainment and Thinkfactory Media, as well as numerous talent-driven production partnerships. Development and production is currently underway across numerous broadcast and cable networks, and platforms including Netflix, Amazon, Facebook, YouTube and others.
About Gander Group
Gander Group is a marketing and product development leader in the US specializing in the gaming indus-try. With nearly a century of combined marketing and product development experience, Gander Group has partnered with more than 400 casinos across North America. Focused on maximizing redemption rates, ROI, profit margin, and customer retention, the Gander Team utilizes decades of expert know-how, data analytics, global logistics, obsessive quality control, extraordinary showcase-level creative, and a passion for getting their client’s guests into the casino, and bringing them back for more.