Mrs Fields GG Partnership


New York, NY – February 21, 2019 – Mrs. Fields® has partnered with Gander Group, a leading manufacturer and distributor of consumer products to the casino industry, to create Mrs. Fields® branded bakeware, cookware and kitchen accessories for North American distribution.

Mrs. Fields, the renowned baked goods brand for over 40 years, is known for their warm, freshly baked cookies right out of the oven. These kitchen tools will allow consumers to make their own Mrs. Fields-inspired bakery creations at home from the best-known brand in the industry.   

“We’re pleased to partner with Gander Group to create and offer Mrs. Fields branded bakeware, cookware and kitchen accessories,” says Josh Kirschbaum, Chief Executive Officer, Famous Brands International. “Mrs. Fields is synonymous with delicious cookies and baked goods, and we’re excited to offer fans new ways to bring Mrs. Fields into their kitchens.” 

“Some of my fondest memories with my grandmother involve ending our shopping trips with a warm Mrs. Fields cookie. Nana had quite a sweet tooth!” states Gander Group CEO Josh Blake. “It is an honor for us to partner with such a respected brand.” 

The new Mrs. Fields® products will be available for the North American gaming industry in January 2019. 

Brandgenuity, exclusive licensing agency for Mrs. Fields, brokered the partnership between Mrs. Fields and Gander Group and is managing the development and roll-out of the licensing program. 

About Mrs. Fields® 

Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977, and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields enjoys the highest aided brand awareness in the industry and sells products at over 200 retail locations nationally and online.

About Gander Group 

Gander Group is a product development and merchandising leader, specializing in the gaming industry. With nearly a century of combined marketing and product development experience, Gander Group has partnered with internationally recognized brands and hundreds of casinos across America. Gander Group utilizes decades of expert know-how, data analytics, global logistics, obsessive quality control, showcase-level creative, and a passion for getting their clients the results they are looking for. 

Media Contacts

Gander Group 

Adam Stack, Creative Director 


Mrs. Fields 

Ashley Lennington 


Contact Gander Group

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