Professional Kitchenware from America’s Favorite Cooking Show
Cookware
Bakeware
Knife Sets
Small Appliances
Kitchen Accessories
Barware/Drinkware
MasterChef is a global entertainment phenomenon that celebrates the passion and creativity of cooking. The franchise has developed into a hugely successful and highly adaptable format with major international acclaim and has become the most successful food entertainment TV program in the world.
MasterChef is currently airing in over 200 territories, produced in over 62 countries and celebrating over 1 billion viewers worldwide. MasterChef is a trusted brand with worldwide recognition.
MasterChef Brand Highlights
Products in Homes
- Over 92,657 (and counting!) MasterChef products manufactured by Gander Group are in homes across the US.
- 16 (and counting!) MasterChef products are currently available in the casino gaming market.
- Gander Group releases a new MasterChef catalog each year to showcase the latest and greatest in innovation & design trends.
Product Fundamentals
- Stylish, quality, high-performance products for the everyday cooking enthusiast.
Product Categories
- Cookware
- Bakeware
- Knife Sets
- Small Appliances
- Kitchen Accessories
- Barware/Drinkware
Design Aesthetics
- The product focus is more mainstream in design and color with modern, on-trend designs
- Timeless, evergreen, and multi-generational
- Relevant, inspirational & engaging
Quality Attributes
- Performance-oriented with high-quality features, MasterChef products will appeal to fans of the show or your players who love to cook
Demographics
- MasterChef attracts aspiring male and female home chefs aged 18-54 with expendable incomes who enjoy cooking and who have an interest in reality entertainment competitions
- MasterChef has truly universal appeal, enjoying an even gender split across digital audiences
51% – Female
49% – Male